IN THE KNOW

#art direction #design #branding

In The Know is a Verizon-owned network available on social media platforms like Facebook and Instagram. In The Know, (or ITK for short) brings viewers the latest viral content in a plethora of categories on different “channels” (verticals).

The task was to rebrand the network starting with a new logo that could be easily used with these many verticals, as well as used with a variety of media. Because ITK specializes in video content, many assets and guidelines needed to be created for video, including title cards, lower thirds, and captions.

Overall, the refreshed branding feels colorful and new to capture the Gen Z audience, ITK’s primary demographic, yet versatile as it needs to work for a variety of different content.

Art Direction and Design: myself
Additional Design: Celia Childress & Laurie Holinka
Animator: Spencer Noble
Creative Director: Mike Mahon