Kaló

#branding #design #art direction

Kaló is a CBD-infused seltzer designed to make you feel as good as its name. The name comes from the Greek word kaló, literally meaning “good.” The idea was simple and lighthearted, calling for a fun, uncomplicated brand. We brought this to life using lighthearted, fun design, color, and illustrated elements.

We did the entire branding process in house. We came up with the name, designed the logo & packaging, shot & art directed our own shoots, and created a style for social media and other graphics.

Art Direction & Design: myself
Additional Design: Celia Childress
Photography: Mark Melchior
Creative Director: Liz Centolella