Financial Freedom: July

In the spirit of Independence Day, we produced a series of scripted videos starring our own young, hip Ben Franklin. Complete with collage-style graphics and a talking eagle puppet, these videos were a fun way to show users how they can achieve their own financial freedom.

Art Direction & Design: myself
Additional Design: Lucas Andrada
Animator: Wever Viana
Copywriter: Jeff Johnstone
Creative Director: Claudio Viera
Producer: Devon Honeyman

Halloween: October

What’s scarier than unpaid debts? For Halloween we created our own “Credit Monsters” that wreck havoc on credit scores. Inspired by Garbage Pail Kids and DND cards, our “trading card” animations show how these monsters can be destroyed by MoneyLion products.

Art Direction & Design: myself
Animator: Mia Rico
Illustrator: Chris Piascik
Copywriter: Jeff Johnstone
Creative Director: Claudio Viera

Holiday: November-December

A creative wrapper of “Merry Money Moments” shows users that lack of funds won’t get in the way of seasonal cheer. With animated explainers and both scripted and unscripted content, we highlighted MoneyLion’s Instacash and Shake N’ Bank features.

Art Direction & Design: myself
Animators: Mia Rico & Lau Blandon
Copywriter: Jeff Johnstone
Creative Director: Tyler Pierce
Producer: Devon Honeyman

MoneyLion Campaign Social Content

#art direction #social content #animation #production

Almost every month, MoneyLion has a tailored campaign to promote the app & its products. A big way that we garner awareness with these campaigns is through social content

For several months during 2024 I was in charge of directing the unique look & feel for these campaigns, and in extension, how they relate to social content.